Take note; Lemonade is out to capture the insurance needs of the millennial. Launched in New York City, 2015, Lemonade is more than a tech-savvy app; they're a fully licensed carrier that underwrites its policies.
Ever notice how some brands become go-to products and part of our daily life so seamlessly? Brands with staying power tend to engage, delight, and they create new or improved experiences. Possibly most important, they deliver their pledge and brand message. Executing with a purpose and some have been around what seems like forever.