We Interview Rhone's CEO Nate Checketts

We Interview Rhone's CEO Nate Checketts

Rhone launched a premium activewear challenger brand capitalizing on classic high-end products, thoughtfully designed for men to provide comfort and performance. Well thought out functionality intended for transition time and a busy lifestyle. Attention to detail, incorporating GoldFusion's powerful anti-microbial and anti-odorant protection, to take a man from the gym to the office, or international flight. Rhone’s CEO & Co-Founder Nate Checketts shares what it’s like to launch a start-up in a highly-competitive sector.

Jonathan Bottomley, Ralph Lauren's First CMO

Jonathan Bottomley, Ralph Lauren's First CMO

This year, for the first time in its history the legendary and widely respected Ralph Lauren Corporation brought on it's first CMO, Jonathan Bottomley. 

The company's stated goal; evolve the Ralph Lauren brand voice, bring more cohesion to marketing efforts, while improving analytics.  But for a pioneering lifestyle brand like Ralph Lauren, it goes well beyond a straightforward mandate.

We spoke with Jonathan Bottomley about the company's rich history, breadth of product offerings, customer engagement, and the omnichannel opportunities that lie ahead.  

California's Solar Panel Mandate

California's Solar Panel Mandate

In May 2018, California became the first state to impose a solar panel mandate on residential “new builds,” including houses and condos up to three stories. While the order isn’t slated to go into effect until 2020, legislators, homeowners, and real estate agents are assessing the impact this will have on the housing industry and building products sector.