This year, for the first time in its history the legendary and widely respected Ralph Lauren Corporation brought on it's first CMO, Jonathan Bottomley.
The company's stated goal; evolve the Ralph Lauren brand voice, bring more cohesion to marketing efforts, while improving analytics. But for a pioneering lifestyle brand like Ralph Lauren, it goes well beyond a straightforward mandate.
We spoke with Jonathan Bottomley about the company's rich history, breadth of product offerings, customer engagement, and the omnichannel opportunities that lie ahead.
In May 2018, California became the first state to impose a solar panel mandate on residential “new builds,” including houses and condos up to three stories. While the order isn’t slated to go into effect until 2020, legislators, homeowners, and real estate agents are assessing the impact this will have on the housing industry and building products sector.