Jonathan Bottomley, Ralph Lauren's First CMO

Jonathan Bottomley, Ralph Lauren's First CMO

This year, for the first time in its history the legendary and widely respected Ralph Lauren Corporation brought on it's first CMO, Jonathan Bottomley. 

The company's stated goal; evolve the Ralph Lauren brand voice, bring more cohesion to marketing efforts, while improving analytics.  But for a pioneering lifestyle brand like Ralph Lauren, it goes well beyond a straightforward mandate.

We spoke with Jonathan Bottomley about the company's rich history, breadth of product offerings, customer engagement, and the omnichannel opportunities that lie ahead.  

California's Solar Panel Mandate

California's Solar Panel Mandate

In May 2018, California became the first state to impose a solar panel mandate on residential “new builds,” including houses and condos up to three stories. While the order isn’t slated to go into effect until 2020, legislators, homeowners, and real estate agents are assessing the impact this will have on the housing industry and building products sector. 

From Corporate to Craft Beer: How WeWork's Co-Working Model Is Changing the Workplace

From Corporate to Craft Beer: How WeWork's Co-Working Model Is Changing the Workplace

Craft beer flows from the tap at the bar. The tap-tap-tapping sound of fingers on a laptop ricochet around the room -- or is that the bouncing of a ping pong ball? The freelance writer works alongside the computer junkie, the fintech entrepreneur besides the aspiring nonprofit founder. 

Mighty Networks' CEO: The Future of Deep Interest Communities

Mighty Networks' CEO: The Future of Deep Interest Communities

Personal branding. Social networking. Content creation.

 These buzzwords have floated around the tech and business world for the past several years as part of the formula that entrepreneurs, brands, and businesses have used to gain a loyal base of customers and followers. But over that time, attention spans have become shorter. Sponsored advertising is overtaking native content on social media platforms. And the temptation of getting in front of as many eyes as possible can overshadow genuine engagement. 

Amazon: Tech giant. Online marketplace. Fashion empire?

Amazon: Tech giant. Online marketplace. Fashion empire?

Since its founding in 1994, the e-commerce giant Amazon has revolutionized the way we shop for electronics, household items, books, and more. With products ranging from the most popular to the most obscure, and widely seen as a one-stop shop for almost all consumer goods. Amazon's foray into the apparel market is a continuation of this trend.

 

Products with Purpose: How Belief-Driven Brands Are Redefining the Consumer Experience

Products with Purpose: How Belief-Driven Brands Are Redefining the Consumer Experience

With issues such as climate change, gender inequality, and global poverty at the forefront of the news cycle, consumers are changing the lens they use to view brands, precisely by increasing the focus on ethics and corporate social responsibility. And these changing attitudes are influencing purchasing decisions—especially among younger demographics.