Take note; Lemonade is out to capture the insurance needs of the millennial. Launched in New York City, 2015, Lemonade is more than a tech-savvy app; they're a fully licensed carrier that underwrites its policies.
The original is back; Pizza Hut, America's first pizza chain is pivoting back to it's most famous, and iconic logo.
In a bid for nostalgia, and to connect with the original 'book it' crowd of millions, the new red-roof logo has carefully undergone a few minor updates from the creative folks at GSD&M.
The logo will be displayed on product promotions, packaging and NFL ads to remind consumers of the company's long history.
Building on their brand's legacy, and the their "OG of the pizza category position."
Pizza Hut appeared on the scene in 1958, two years before competitor Domino's, and twenty-six years before Papa John's.
Pizza Hut is a Yum! Brands company; and operates more than 18,000 restaurants in 100 countries.
Ever notice how some brands become go-to products and part of our daily life so seamlessly? Brands with staying power tend to engage, delight, and they create new or improved experiences. Possibly most important, they deliver their pledge and brand message. Executing with a purpose and some have been around what seems like forever.
After eating lunch at my usual haunt sometime last year, I realized when I returned to the firm that my iPhone was missing. Of course, I went through my car and rechecked my pockets multiple times to no avail.
I called the restaurant, which was kind enough to turn the place upside down and also check the parking lot. Again, no luck.
Rhone launched a premium activewear challenger brand capitalizing on classic high-end products, thoughtfully designed for men to provide comfort and performance. Well thought out functionality intended for transition time and a busy lifestyle. Attention to detail, incorporating GoldFusion's powerful anti-microbial and anti-odorant protection, to take a man from the gym to the office, or international flight. Rhone’s CEO & Co-Founder Nate Checketts shares what it’s like to launch a start-up in a highly-competitive sector.
Selling ice cream is a childhood dream for many. For some, it’s a job with a steady paycheck. But for entrepreneur Robyn Sue Fisher, it’s an all-consuming passion and a way of life.
Armed with an MBA from Stanford, an aptitude for invention, and a desire to leave the corporate grind, the self-described ice cream fanatic launched Smitten Ice Cream in 2007.
This year, for the first time in its history the legendary and widely respected Ralph Lauren Corporation brought on it's first CMO, Jonathan Bottomley.
The company's stated goal; evolve the Ralph Lauren brand voice, bring more cohesion to marketing efforts, while improving analytics. But for a pioneering lifestyle brand like Ralph Lauren, it goes well beyond a straightforward mandate.
We spoke with Jonathan Bottomley about the company's rich history, breadth of product offerings, customer engagement, and the omnichannel opportunities that lie ahead.
In May 2018, California became the first state to impose a solar panel mandate on residential “new builds,” including houses and condos up to three stories. While the order isn’t slated to go into effect until 2020, legislators, homeowners, and real estate agents are assessing the impact this will have on the housing industry and building products sector.
Personal branding. Social networking. Content creation.
These buzzwords have floated around the tech and business world for the past several years as part of the formula that entrepreneurs, brands, and businesses have used to gain a loyal base of customers and followers. But over that time, attention spans have become shorter. Sponsored advertising is overtaking native content on social media platforms. And the temptation of getting in front of as many eyes as possible can overshadow genuine engagement.
Since its founding in 1994, the e-commerce giant Amazon has revolutionized the way we shop for electronics, household items, books, and more. With products ranging from the most popular to the most obscure, and widely seen as a one-stop shop for almost all consumer goods. Amazon's foray into the apparel market is a continuation of this trend.
With issues such as climate change, gender inequality, and global poverty at the forefront of the news cycle, consumers are changing the lens they use to view brands, precisely by increasing the focus on ethics and corporate social responsibility. And these changing attitudes are influencing purchasing decisions—especially among younger demographics.